The mainstream customer intelligence solution refers to the CRM information stored. The information stored on the CRM mainly derives from the telephone calls between the supplier and the customer. The MindCite information on the customer derives from the internet either to supplement the information that already exists in the organization in the CRM systems or any other data base, or to integrate with them. This way or another, Citer platform is capable to organization's customers and to gather information about them. The output information can be further entered into the existing corporate systems and conveniently presented within the regular accessible environment of the user.

How Does It Work?

Customer Intelligence solution is based on the MindCite flagship product, Citer platform. For this purpose, Citer Ontology module is provided with the list of the customers for monitoring in the sources. Then the sources are defined in accordance with the ontology definitions. The automatic identification, reviewing and as a result, gathering processes are carried out on the regular base by the definition of the professionals. The collection of documents relevant to the analyst is created to represent the customer's profile and status. The output data on the customer is submitted to the workstation of the person in the organization managing his case.

Who Does It Fit To?

Marketing managers and Sales people of any enterprise have to be provided with the data on the customer they are working with. Critical data on the recent activity of the client that may contradict the presented data by the customer or to alert on possible risks related to him is the fundamental need of anyone who deals with clients.

What Are The Benefits?

• Risk control
• Customer awareness
• Advanced treatment of a customer case