Market Intelligence (MI)

MI encompasses important information on customers, competitors, channels and other business-critical information such as regulatory filings and compliance. MindCite MI solution helps businesses develop market strategies and customer relationships. MindCite MI solution gathers and analyses textual information from the web and the internal databases, to finally translate the information into actionable intelligence.

MindCite's Citer platform architecture perfectly suites to create market intelligence reports. The definition of the market domain carried out in the Ontology and web sources enables the market analysts execute the reports in relatively short production time with maximum coverage due to automation of most of the process. Gathering and updating of data from relevant sources and indexing are the automatic processes in the system. Regardless of the number of reviewed sources against the ontology defined market definitions, the system collects the data for further analytical work. Additional services within the platform support the analytical process. These include automatic and manual classification of the documents, e-reporting framework, search and retrieval, updates on profiles and more.

How Does It Work?

The domain of the analyzed market is defined in the system in relation to two aspects: the keywords defining the market and the relevant sources. The keywords are defined within the module called Ontology. Each keyword is assigned with the relative importance grade. For better understanding of the market and its players, a visual map of relations within the market can be created by the professional. Then scheduling of information gathering from the pre-defined sources is set to feed the system with focused data for further retrieval and analysis.

Who Does It Fit To?

Such an application like MindCite Citer fits both private market researchers as well as big enterprises. Given the fact that Citer MI solution simplifies the market research process, even R&D and marketing departments can afford private market intelligence.

What Are The Benefits?

  • Proven ROI
  • Increasing amount of released reports
Top