Competitive Intelligence(CI)

The growing importance of the Business Intelligence’s subsection, the CI has recently been realized and acknowledged by most of the businesses. Not yet well defined and classified, CI as an area has been increasing itself in its volume of products and customers. MindCite CI solution is simple in its concept, easy in its operation and rapid in its deployment yet highly effective in its output.

MindCite’s Competitive Intelligence Solution is exclusively designed to comply with the growing needs of enterprises to survive in the competitive environment. MindCite's Competitive Intelligence Solution assists companies to identify their competitors' activities and define their strategies, to continually watch their progress to eventually foresee and outperform their competitors.

The Competitive Intelligence Solution of MindCite enables an in-depth full analysis due to the fact that it derives the updated information from the various multilingual information source types: the internet, the print documents such as flyers, brochures, magazine articles and other documents, integration with available repositories and data bases. The analytical services the solution provides range from the alerts on profiles, search and retrieval to the mapping and link analysis.

The Competitive Intelligence Solution of MindCite addresses the following needs of an enterprise:

Support the definition of the competitor's development strategies, possible targets and its possible counter activity by the means of :
- Monitoring and analyzing the competitors’ major activities such as M & A, new products and services, new appointments, new positions, HR changes, new geographical areas, promotion techniques, technological developments, failures, financial resources, R&D and other …
- Monitoring and analyzing the competitors’ activities
- Identifying the sources of the gossip nature (forums, blogs, "yellow" sites and other) to get the informal information release on the competitor's activities
- Identifying and monitoring the major figures of the competitor's company
Identify and analyze the market trends and its new players

How Does It Work?

The Citer Competitive Intelligence solution architecture reflects the entire intelligence cycle: it includes the five basic modules of identification and requirements, collection, analysis and organization, evaluation and dissemination. For this purpose, all the topics of interest (the competitors domains) should be translated into keywords definitions within the Ontology. The sources that potentially publish the information on the sources should be entered into the system. These could be news portals, vertical portals, forums, blogs, gossip sites, formal reports, HUMINT reports, corporate competitors' sites and more. The system should be set up to automatically gather relevant information from the sources. Profiles are created to organize the incoming documents and alert on the critical information about a competitor. The analyst may easily prepare status reports and other types of the reports on a competitor's activity within the system for further analysis and dissemination.

Who Does It Fit To?

Marketing managers and Sales people, Business Intelligence and any other type of intelligence department in a corporate may easily adopt the solution to effectuate the internal organizational processes and the decision making process.

What Are The Benefits?

The Competitive Intelligence Solution of MindCite has proved itself as an ROI solution in different industries and helped to successfully overcome their intelligence challenges.

Single Access Point to the available competitive intelligence
Ongoing awareness of the competitive threshold
Elaborated high level decision making process